I am Nizam ( Skynoob ): November 2014

Subject : Fundamental of Entrepreneurship MPU223

Group Members:

1. Choon Tein Fei (0166917067) – DA05/14(A) – Semester 3
2. Sharil Nizam Bin Katiran (0177847531) – DA05/14(B) – Semester 3
3. Sai Jayanthi (0143167102) – DA05/14(B) –Semester 3

Assignment 1: What is Entrepreneurship/Entrepreneur?

http://www.econlib.org/library/Enc/Entrepreneurship.html http://www.businessdictionary.com/definition/entrepreneurship.html
http://pinchot.edu/what-is-entrepreneurship/
http://www.gdrc.org/icm/micro/define-micro.html

⦁ What is Entreprenuership?

⦁ Entrepreneurship is the willingness to take risks and develop, organise and manage a business venture in the competetive global marketplace that is constantly envolving.
⦁ Entrepreneurship is the process of discovering new ways of combining resources.

⦁ Who is Entreprenuers?

⦁ Someone who organizes, manages, and assumes the risks of a business or enterprise.
⦁ Someone sees an opportunity. Makes a plan. Starts the business.
2.3 Someone who manage a business and tries to make profits.

⦁ What are the disadvantages of being an Entreprenuer?

⦁ Flexibility: Entreprenuers’ time schedule is always unpredictable and they must deal
⦁ emergencies that may occur any time.
⦁ Decisions : being so responsible for all decisions might be very stressful and
⦁ handling such a responsible very difficult.
⦁ Salary : sometimes. If the business not running well, so the entrepreneur have to
⦁ face many financial problems. Ends with loses

Assignment 2: What is Branding?

⦁ What is branding?
⦁ Creating a unique name and image for the product.
⦁ A kind of positive interections.
⦁ An identity for the product or service.
⦁ A vision and trust for the product that easily contact with the consumers.

2. What is the aim of branding?
2.1) To give a image for our product

3. What are the strategies of branding?
2.1) be creative about how your brand will engage with the consumers.
2.2) establish an identity which easily relatable
2.3) the brand should be very valuable for the consumers understandings.

4. What are the 10 objectives for branding?
4.1) think analytically
4.2) maintain your brand
4.3) appeasing your target market
4.4) fully commit to your brand
4.5) have a marketing plan
4.6) be different from other companies brand
4.7) know when you achieved your goals to get the correct decisions.

Assignment 1-2 what is Rebranding?

⦁ Definition of Rebranding
⦁ Creation of a new look.
⦁ feel for an established product in order to differentiate the product from its competitors
⦁ Change the corporate image of (a company or organization).
⦁ Rebranding efforts may include a name change, new logo or packaging and updated marketing materials that includes the latest industry buzzwords.
⦁ To influence a customer's perception about a product or service by revitalizing the brand.
⦁ Making it seem more modern and relevant to the customer's needs.
⦁ Also change good reputations
⦁ Is a marketing strategy in which a new name to developing a new, differentiated identity in the
minds of consumers
⦁ Rebranding can be applied to new products, mature products, or even products still in development.

⦁ Rebrand Strategy
⦁ Start With the Business Reason.
⦁ Research Your Firm and Your Target Clients.
⦁ Use Positioning and Messaging to Capture Your Brand Strategy.
⦁ Build Your Brand Identity.
⦁ Build Your Website and Online Presence.
⦁ Marketing Collateral.
⦁ Brand Building Plan.

⦁ Difference between Branding and Rebranding
⦁ Branding a company is to have a start image of item. But rebranding is change the old style to a new and attract more customer looking for that item.

A1-4 Find International Animation Company Website Walt Disney Animation Company

2) Pixar Animation Company
3) Warner Bros Animation The cartoon word from Warner Bros animation company
4) Soyuzmultfilm Animation Company And this is the first picture of Winnie the pool.
5)Toel Animation Company most people know animation did by Toel Animation Company is Dragon Ball.

Final Project - Creativity: Phase 1 – Naming Digital Animation Company
1) Food:
1.1) Digital ice cube Digital Animation
1.2) Ais Kacang Digital Animation
1.3) Super Bread Digital Animation
1.4) Tea time Animation
1.5) Nasi Lemak Animation

2) Abbreviated :
2.1) Ligfect Animation sdn.bhd (light & effect)
2.2) Skipro Animation sdn.bhd (skill & Pro)
2.3) Digita Animation sdn.bhd (Digital & Data)
2.4) Credevdop Animation sdn.bhd (Creative & Development)
2.5) Kancolle Animation sdn.bhd ( Kantai & Collection)

3) Initial :
3.1) TYDA (Thousand Years)
3.2) J & TDA (Japan and Tokyo)
3.3) OTTDA (One Two Three)
3.4) MSDA (Malaysia Super)
3.5) NNEDA ( New Number Era)

4) Descriptive :
4.1) Digimon Digital Animation sdn.bhd
4.2) Aniplus Digital Animation sdn.bhd
4.3) Purpleanime Animation sdn.bhd
4.4) Fantasy bubble Animation sdn.bhd
4.5) Bubble Screen Animation sdn.bhd

5) Coined:
5.1) Haru Animation
5.2) AME
5.3) Lingang
5.4) Con Con
5.5) Mirai

6) City:
6.1) Damansara Animation Studio
6.2) No.1 Selangor Digital Animation
6.3) Digital Damansara Effect Animation
6.4) Sunway Super Digital Animation
6.5) Malaysia Brand Digital Animation

7) Laboratory / Library/ studio:
7.1) 3Ds Robotic Digital Animation
7.2) Cafe Digital Animation studio
7.3) Digital Library Lab
7.4) Animation Bar studio
7.5) School Animation sdn bhd

8) Living Being / Species:
8.1) Crocodile Digital Animation
8.2) Shark and Whale Animation
8.3) Eagle Animation
8.4) Dolphin Digital Animation
8.5) Bee Digital Animation

9) Owner Name:
9.1) Cle & Sai & Zam sdn.bhd
9.2) Jay & Sha & Mon sdn.bhd
9.3) Clement and staffs sdn.bhd
9.4) Sharil and The team sdn.bhd
9.5) JayShaMent sdn.bhd

10) Mythological :
10.1) Athena Animation sdn.bhd
10.2) Cupid Animation sdn.bhd
10.3) Libra Animation sdn.bhd
10.4) Autin Animation sdn.bhd
10.5) Lepus Animation sdn.bhd

11) Global Famous Name
11.1) Mark Zuckerberg Digital Animation
11.2) Leonardo Digital Animation
11.3) Steve Jobs Animation company
11.4) Paul Allen Animation(Microsoft)
11.5) Bill Gates Digital Animation

A1-2: World’s Top 10 Logo Designers & World’s Top 10 Logo

http://www.pxleyes.com/blog/2009/12/worlds-top-10-most-succesful-logo-designers/
⦁ Top 10 Famous Logo Designers
3.1.1 Ruth Kedar

3.1.2 Herbert I.Lubalin

3.1.3 Paul Rand

3.1.4 Walter Landor

3.1.5 Wally Olins

3.1.6 Milton Glaser

3.1.7 Bob Gill

3.1.8 Chermayeff and Geismar

3.1.9 Saul Bass

3.1.10 Alan Fletcher

3.2 World Top 10 logo http://99designs.com/designer-blog/2013/09/17/logos-of-the-worlds-10-highest-valued-companies/
3.2.1 Chevron

3.2.2 Nestle

3.2.3 IBM

3.2.4 Microsoft

3.2.5 Genaral Electric

3.2.6 Wal Mart

3.2.7 Petrol China

3.2.8 Berkshire Hathaway

3.2.9 Exxon Mobile

3.2.10 Apple Inc

Final Project - Creativity: Phase 3 – Selected Company Name – Logo/Logotypes Ideas (Creativity) 1.1 11 Type of logos

Final Project - Creativity: Phase 4 – Selected Company Name – Business Strategy

Rationale
Fantasy Bubble Animation Company sdn.bhd is a newly built company in Damansara Malaysia. This company owned by the Malaysian Animators. Our company is basicly for producing films and animations. We also providing the services for the newcomer to film and digital movie making industry.
We are specialized in movie making, editing, digital photography, animating and other 3Ds and specializing visual effects any kind movies.

Mission
Fantasy Bubble Animation Company sdn.bhd first mission is to provide the best quality to the clients who concern us for their projects and expecting the best final for their product.

Vission
Fantasy Bubble Animation Company sdn.bhd is ready to work with the Malaysian Film Industry and as soon will be worked with the international clients also.

Final Project - Creativity: Phase 5 – Name Card, Envelope And Letter Design
⦁ Name Card
⦁ The standard dimensions for a printed business card are 3.5 x 2 inches. Many printed designs include bleed. The "bleed area" is an extra 1/8 inch of space for design elements or backgrounds that extend beyond the finished size of your piece. A business card design with bleed is printed slightly oversized and then cut down to size, giving the appearance that the printing "bleeds" off the edge of the card, rather than having white borders.

⦁ When creating business card design file, make the document page size equal to the card size plus the bleed area, or 3.75" wide x 2.25" high, to be trimmed down to the finished size after printing. If you aren't planning to include bleeds, the bleed area isn't necessary, so set the document size to the finished size, 3.5 x 2 inches.

⦁ Example of name card design

Final Project - Creativity: Phase 6 –: Name Card, Envelope And Letter Design
⦁ Letter
⦁ Business & Correspondence
⦁ Widely used for business and personal correspondence. Commercial and Side Seam flap styles are ideal for machine insertion. Wallet flaps provide a large area ideal for imprinting. Square flaps are contemporary, but not recommended for machine insertion.

http://ajalon.com/blog/envelope-sizes/

2.2 Example of envelope

https://www.google.com/search?q=example+of+envelopes

Final Project - Creativity: Phase 7 –: Name Card, Envelope And Letter Design
⦁ Letterhead ( A4 )
⦁ Element and Placement

⦁ Logo
⦁ Slogan
⦁ Name
⦁ Address
⦁ Phone number ( voice and tax)
⦁ Web address
⦁ Email address
⦁ Proffesional license number
⦁ Memberships
⦁ Established date

Final Project - Creativity: Phase 8 – : Name Card, Envelope And Letter Design
1.Consistent
1.1 Name card, envelope and letterhead we design must consistent as a professional
1.1.1 Company. Our business collateral must have a unique, as well as consistent, “look and feel” to differentiate you from your competition.

1.2 Example Consistent
⦁ Final Project - Creativity: Phase 9 – Finished Artwork (FA)
⦁ Try-out Logo ( Ai )
⦁ Try-out ( AI ) Consequence

⦁ Name card for Boss and Staffs

Big EnvelopeWindow

Small Envelope Window

Letter Head Window

⦁ Try-out webpage (Ai )

*Because of we use others company work to do our assignment Base on the real COPYWRITE we can't upload webpage work

Final Project - Creativity: Phase 10 - Final Learning Outcome – Conclusions Stamens
1. Company Stationaries – Corporate Identity System (CIS)
1.1 We have learnt how to do proper company stationaries such as letter head, envelope, and name card.
1.2 We learnt how to do the proper consequence in the company stationaries
1.3 We learnt the proper format to create our own company logo.

2. Company Webpage Design
2.1 We have learnt how to create webpage for our own company.
2.2 We learnt how to design our own webpage.
2.3 We found the technic in creating a proper webpage for companies.

I am Nizam ( Skynoob )

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Wednesday, 5 November 2014

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Tuesday, 4 November 2014

CREATIVE THINKING WEEK 2

CREATIVE THINKING

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